How a Public Fintech Company Got Employees Into Primary Care
Seven Months In
109%
of the clinical engagement target achieved
30%
of the addressable population enrolled
56%
of enrolled members had at least one appointment
3.8
average visits per actively engaged member
Results from the first seven months after early 2026 launch.
What it takes to get members into primary care
Getting members to proactively use it is the harder part, and it often comes down to three things:
- Cost: Members put off care when they don't know what it will cost. Take that question away and they are far more likely to show up.
- Convenience: Distance is often the reason an appointment never gets booked. Good options close to home or work fix that.
- Communication. Few members act on a benefit they have only read about. Someone has to reach out in the channel the member prefers, share the options nearby, and book the first appointment.
One of our employer customers set out to get all three right. This is what happened in the first seven months.
CHALLENGE
Primary care on paper, but not in practice
Many members had no established relationship with a primary care doctor, and whether they could build one depended on where they lived. Some markets had few high-quality options, and there were gaps in areas like musculoskeletal and maternity care.
SOLUTION
$0 cost, options close to home, and support getting started
The company made primary care $0 for members. No one had to wonder what a visit would cost.
Aligned Marketplace curated local primary care options market by market, closing the geographic gaps so members had a good doctor within reach wherever they lived.
Since access alone does not get anyone into an exam room, members got personalized support, onsite enrollment, digital tools, and direct help scheduling appointments.The goal was primary care that members could find, choose, and use, and would want to return to.
Aligned Marketplace curated local primary care options market by market, closing the geographic gaps so members had a good doctor within reach wherever they lived.
Since access alone does not get anyone into an exam room, members got personalized support, onsite enrollment, digital tools, and direct help scheduling appointments.The goal was primary care that members could find, choose, and use, and would want to return to.
OUTCOMES
Early results
Seven months in, about 30% of the addressable population had enrolled. More than half of them, 56%, went on to complete at least one clinical appointment.That put 17% of the addressable population in clinical care, and the program at 109% of its clinical engagement target. Members also came back. Those actively engaged averaged 3.8 visits, which points to an ongoing relationship with a doctor.
